“Rothy’s Pinterest Shopping campaigns have helped us scale our advertising program efficiently. “If a product goes out of stock in Shopify, Pinterest’s feed automatically updates and stops serving ads for that product,” she said. One of the biggest benefits, Barrows said, is that Rothy’s data in Pinterest is automatically updated as information changes in Shopify. When running shopping campaigns, the Shopify integration automates the creation of shoppable pins. Pinterest then uses the information to publish paid ads, building “an always-on Rothy’s storefront that reflects real-time product updates.” Rich Pins: Saved to Pinterest directly from a product page on an advertiser’s website (metadata from the product page indicates the Pin is.

Product Pins from catalogs can be added to product groups and promoted as shopping ads. The company’s Shopify catalog includes extensive information on product names, descriptions, color, inventory level and more, which is modified and fed into Pinterest. Product Pins on Pinterest come from two sources: Catalogs: A scaled way to upload a data source of products. He added that Pinterest has a massive data set that includes more than 300 billion pins that organize into six billion boards.įor Rothy’s, a San Francisco-based direct-to-consumer fashion brand known for its shoes, handbags and accessories, the partnership is an important avenue for growth, said Kate Barrows, Rothy’s senior director of growth, in an email. Watkins said that 97% of the top searches on Pinterest are unbranded and consist of two- to three-word queries – most consumers don’t search for brand names.

The expansion also includes new features such as dynamic retargeting, which will allow merchants to re-engage with “Pinners” who have already expressed interest in their products.

Pinterest ads shopify